Itaś Private Bank International is the Official Host Sponsor of the fifth-largest tennis tournament in the world, the Sony Ericsson Open.
As a Host Sponsor, the "Itaś Private Bank International" brand is largely exposed during 12 days in March and April, being the only commercial sponsor to have corporate identification on the back wall besides the title sponsor, Sony Ericsson Open.
Itaś receives back wall signage in stadium and on outer courts, signage on the tournament grounds, signage on the player benches on all courts, advertising in tournament publications, two stadium suites and extensive hospitality.
ABOUT THE SONY ERICSSON OPEN: The 2010 Sony Ericsson Open took place on March 22-April 4 at the Tennis Center at Crandon Park in Miami. The combined event, founded by Butch Buchholz in 1985, is owned and operated by IMG. The Sony Ericsson Open is one of nine ATP Masters Series events on the ATP calendar, a Premier Mandatory event on the Sony Ericsson WTA TOUR calendar, and features the top men's and women's tennis players in the world. In 2009 British standout Andy Murray defeated Novak Djokovic for his first Sony Ericsson Open title, while rising Belarusian star Victoria Azarenka knocked off Serena Williams to capture her first title in Miami. For ticket information, call (305) 442-3367 or visit the website at www.sonyericssonopen.com.